Protect skin from Artificial Electromagnetic Waves

I missed a news that has probably widely been discussed in the blogosphere long time ago. But Clarins – famous cosmetic company – created a product that uses a “Magnetic Defence Complex” that “protects skin from the ageing effects of Artificial Electromagnetic Waves”.

It is interesting to see this industry react to innovation, and propose products surfing the fears/uncertainties of the people, knowing that it will necessarily trigger a cascade of negative reactions.

The lawyers went to work, came up with the fact that one needs “robust scientific evidence” proving that waves have a negative impact on the skin, the FDA changed the classification from cosmetic to drug, and after all that noise you can still order a bottle for a little bit less than 45 Swiss Francs.