Following up on my brief history of internet hype (updated timeline here), Emily Turrettini sent me a link to a presentation she gave on the bubble years. I like this particular excerpt on the titles entrepreneurs were giving themselves during the euphoria of 1998-2001:
Tim Roberts — Chief Visionary Officer — Broadband Investment Group
David Roberts — Chief Zaplet — FireDrop Inc.
Sheri Falco — Chief Catalyst — Libida.com
John Sculley — Chief Listener — Apple Computer
Dark Jedi—Organic Inc.
Code Therapist — Organic Inc.
Duchess of Chaos — Netscape Communications Corp
Virtual Reality Evangelist — Silicon Graphics