Social technologies demand a cultural transformation

One final post on the Unlocking value and productivity through social technologies report by the McKinsey Global Institute. This one will be very useful for anyone engaged in deploying social technologies – internal or external – in a corporate context.

First, MGI summarizes the different ways social technologies can add value across enterprises. Co-creation, analytics, marketing, sales, CRM, you find it all in one slide:

Then there is the cultural aspect that every social intrapreneur will face in a large company. If the above graph represents the “possibilities”, the one below shows the “hurdles”.

Report homepage | Executive summary | Full report