US newspapers: 50y ago revenues were basically the same as today
While exploring Michael Degusta’s The Undestatement, found this image that is worth a thousand articles on the newspaper business transformation.
What strikes me:
• The revenue of online advertising is unchanged since 2003. Seven years of looking for a business model in an industry that moves at light speed. Terrible! How come nobody is cracking the code of on screen ads? What are you doing media entrepreneurs?
• If only the media had invested in online classified back in the nineties, they would be the ones pocketing the money that goes to craigslist and company.
• “Half a century ago revenues were basically the same as today, despite the country being just over half the size.” Ouch.
I understand better the old generation telling me about how much money they have made during the 80′s !!! Great graphic and still have a lot to do on Digital, no much red there ;-)
Exactly, huge opportunity in digital
But it mean that they will need to do the move first … we are waiting for the new generation of CEO !