First job offer I see in which a company is looking for a “Thought Leadership Manager”. It’s coming from Sebastien Tondeur’s MCI Group, the Geneva based event company who has been sending signs for a while they have a feel for where the market is going. It’s one of the few event company I know that understood their job is not all about logistics and speakers, but also communities, thought leadership and engagement.
While the job offer still mentions PR (it probably won’t in a few years), it’s a clear sign that marketing and communications have profoundly changed. For a service company like MCI, the name of the game is to build an association in prospects and clients’ heads between certain topics (events management, community building) and the company’s expertise. It’s about being thought leaders on that specific part of global discussion, and it takes talent and effort.