Several quick ideas coming from a report published by GlobalWebIndex, available on SlideShare. Sorry for the raw dump of quotes, it is meant to encourage you to read the full document that contains interesting pieces of information.
Sharing on Facebook is declining:
Facebook’s valuation is largely based on quality of the data and the ability to target consumers based on this data. However active sharing of data is in decline. Most users are increasingly passive.
The global aspects promised by technologies are reaching their limits. You need to go local (and speak people’s language):
“No such thing as a global online strategy. Localisation is key online”
About the business model of online:
“It is a myth that consumers won’t pay for content online”
How the changes in information circulation affects journalists (hint: it made them more relevant):
“Transmitter culture makes journalists, media owners, content producers and brands more relevant in the online economy”
What do we expect from brands?
“Consumers want brands to improve their knowledge. Much like apple does, blurring of marketing and information”