The amazing Tomas Espedal I met last week at Alexandre and Birgitta Ralston Bau (of tranplant fame) wedding, reading his book on walking, I really like the introduction and the praise for bad ideas:

My friend told me it would be a good idea to write a book about walking. My publisher said, it’s a good idea, it will be a bestseller, if it’s good you will be rich.
So I was often told it was a good idea. But I said ‘I don’t like good ideas’, in fact I hate good ideas. Good ideas are for people working in commercial or design or banks, good ideas never make good books.
The years went by, and after 6 or 7 years when the idea was bad, I decided to write it.
It took me two months, it became a best seller, I earned a lot of money. And I stopped walking. Today I only take taxis, aeroplanes and boats…/blockquote>